16/4/26

AxelJohnson

AnnualMeeting

AtVärmeverket

RSVP Quick Overview

12:30-13:00

Arrival & Check-in

Doors open at 12:30. Don’t forget to have lunch beforehand.

Joint

Intro

We start with a joint opening session.

Breakout session 01

The world we’re in

Read about the sessions below and make your choices in the RSVP form.

Swedish

How is the Swedish
Consumer Doing?

Jacob Wall
EVP Business Development, Axel Johnson

Swedish

Iran, the Mideast
and the Rest of Us

Bitte Hammargren
Senior Associate Fellow, Utrikespolitiska Institutet

English

What Every European
Should Know About China

Kristina Sandklef
Senior China Advisor

Breakout session 02

Building for the future

Swedish

Willy’s Recipe
for Growth

Johanna Eurén
CMO, Willys

Heinz Möller
Head of Expansion, Willys

Swedish

The Wellness Paradox — Making Exercise Actually Happen

Josef Bexell
CEO, Bond Health Group

English

The Playbook for 20+
Acquisitions a Year

Fredrik Eklund
M&A Director, Axel Johnson International

Martin Anckarman
M&A Director Power Transmission Solutions, Axel Johnson International

Joint

Coffee Break

Time for a break — coffee and a treat,
something savory, something sweet, and a chance to meet.

Breakout session 03

Renewal and Impact

Swedish

AI Agents — From Hype to Reality

Ludvig Strand
Emerging Tech & AI, Axel Johnson

Swedish

Media Lab — A Retail Media Business Built in Record Time

Erik Andersson
Senior Business Developer, Martin & Servera

English

Selling Twice – The Business Case for Circular

Luisa Book
Head of Sustainability, Axel Johnson

Jenny Litborn
Head of Sustainability, Dustin

Pontus Cederberg
EVP Relations Sales Nordic, Dustin

Breakout session 04

Leading

Swedish

The Turnaround of
City Gross

Patrick Grabenbauer
CEO, City Gross

Swedish

Leading Through
the Turn

Samuel Skott
CEO, Dustin

English

Novax to Voyado -
Turning Ownership into Leadership

Erica Sandelin Ekelund
CEO, Voyado 

pre-dinner drink, dinner & celebrations

Dinner & awards

Our nominees

AxelJohnson

Awards2026

During the evening we celebrate outstanding achievements across our companies. Below you’ll
find this year’s nominees.

Annika Hammargren

Annika Zettermarck

Per-Erik Kanström

READY TO JOIN US?

If you have any questions, reach out to Emelie Lundin, our Annual Meeting general at emelie.lundin@axeljohnson.se or at
+46 73 043 32 26

RSVP